PRIVACY POLICY

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE DATA CONTROLLER

1.1

We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data means all data that can personally identify you.

1.2

The data controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Mae & Rue- NewYork. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3

For security reasons and to protect the transmission of personal data and other confidential content (such as orders or inquiries sent to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the padlock symbol in your browser bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website for informational purposes only, meaning if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

• Our website visited

• Date and time of access

• Amount of data sent in bytes

• Source/referrer from which you reached the page

• Browser used

• Operating system used

• IP address used (where applicable, in anonymized form)

The processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or otherwise used. However, we reserve the right to subsequently review the server log files if there are concrete indications of unlawful use.

3) COOKIES

In order to make your visit to our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, meaning after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser the next time you visit. When cookies are set, they collect and process certain user information, such as browser and location data as well as IP address information, to the extent applicable. Persistent cookies are automatically deleted after a predefined period, which may vary depending on the cookie.

Some cookies are used to simplify the ordering process by storing settings, for example by remembering the contents of a virtual shopping cart for a later visit to the website. If individual cookies implemented by us also process personal data, such processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of the contract or, pursuant to Art. 6(1)(f) GDPR, to safeguard our legitimate interests in the best possible functionality of the website and in a customer-friendly and effective website experience.

We may work with advertising partners who help us make our online offering more interesting for you. For this purpose, third-party cookies from partner companies may also be stored on your hard drive when you visit our website. If we cooperate with the aforementioned advertising partners, you will be informed individually and separately in the following sections about the use of such cookies and the scope of the information collected.

Please note that you can configure your browser so that you are informed when cookies are being set and can decide individually whether to accept them, or exclude the acceptance of cookies in certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find information for the respective browsers at the following links:

Internet Explorer:
https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Firefox:
https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome:
https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Safari:
https://support.apple.com/kb/ph21411?locale=de_DE

Opera:
https://help.opera.com/en/latest/web-preferences/#cookies

Please note that rejecting cookies may limit the functionality of our website.

4) CONTACTING US

When contacting us, for example via a contact form or by email, personal data is collected. Which data is collected when using a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or inquiry and for the associated technical administration.

The legal basis for processing the data is our legitimate interest in responding to your inquiry pursuant to Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR.

Your data will be deleted after your inquiry has been conclusively processed, provided that it can be inferred from the circumstances that the matter concerned has been finally clarified and provided that there are no statutory retention obligations.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed if you provide it to us for the purpose of performing a contract or when opening a customer account. Which data is collected can be seen from the respective input forms.

You may delete your customer account at any time by sending a message to the controller at the address stated above. We store and use the data you provide for the purpose of processing the contract.

After the contract has been fully processed or your customer account has been deleted, your data will be restricted with regard to statutory retention periods under tax and commercial law and will be deleted once these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to use the data further to the extent permitted by law, as explained below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscribing to our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Providing any additional information is voluntary and may be used to address you personally.

For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter after you have expressly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm, by clicking on the relevant link, that you wish to receive newsletters in the future.

By activating the confirmation link, you give your consent to the use of your personal data in accordance with Art. 6(1)(a) GDPR.

When registering for the newsletter, we store the IP address assigned by your internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any possible misuse of your email address at a later date.

The data collected by us when you register for the newsletter is used exclusively for advertising communications via the newsletter.

You may unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a corresponding message to the controller named above. After unsubscribing, your email address will be deleted from our newsletter distribution list without delay, unless you have expressly consented to further use of your data or we have reserved a further use of your data that is legally permitted and about which we inform you in this privacy policy.

6.2 Sending email newsletters to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers by email for similar goods or services from our range to those you have already purchased. We do not need to obtain separate consent for this purpose.

The processing of data is based solely on our legitimate interest in personalized direct advertising pursuant to Art. 6(1)(f) GDPR.

If you initially objected to the use of your email address for this purpose, we will not send you such emails.

You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller mentioned at the beginning. The only costs incurred are the transmission costs according to the basic rates.

Upon receipt of your objection, the use of your email address for advertising purposes will be stopped without delay.

7) DATA PROCESSING FOR ORDER FULFILLMENT

7.1

The personal data we collect is passed on to the transport company commissioned with delivery as part of the processing of the contract, insofar as this is necessary for the delivery of the goods.

Your payment data is passed on to the commissioned credit institution as part of payment processing, insofar as this is necessary for payment processing.

If payment service providers are used, we will explicitly inform you of this below.

The legal basis for transferring the data is Art. 6(1)(b) GDPR.

7.2 Use of payment service providers

PayPal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or, if offered, “purchase on invoice” or “installment payment” via PayPal, we transfer your payment details to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) as part of the payment process.

The transfer is carried out pursuant to Art. 6(1)(b) GDPR and only to the extent necessary for payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal or, if offered, “purchase on invoice” or “installment payment” via PayPal, PayPal reserves the right to carry out a credit check.

For this purpose, your payment details may be transmitted by PayPal, pursuant to Art. 6(1)(f) GDPR and on the basis of PayPal’s legitimate interest in determining your ability to pay, to credit agencies.

PayPal uses the result of the credit assessment with regard to the statistical probability of default for the purpose of deciding whether to provide the respective payment method. The credit report may contain probability values (so-called score values).

To the extent that score values are included in the result of the credit assessment, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other information, may be included in the calculation of the score values.

Further information regarding data protection, including the credit agencies used, can be found in PayPal’s privacy policy:

https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You may object to this processing of your data at any time by notifying PayPal. However, PayPal may continue to be entitled to process your personal data if this is necessary for contractual payment processing.

SOFORT

When choosing the payment method “SOFORT”, payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (“SOFORT”), to whom we transfer the information you provide during the ordering process together with your order information pursuant to Art. 6(1)(b) GDPR.

SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden).

Your data is transferred exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose.

Further information about SOFORT’s data protection provisions can be found at:

https://www.klarna.com/sofort/datenschutz

8) CONTACTING US FOR REVIEW REMINDERS

Own review reminder (not sent through a customer review system)

We use your email address to send a one-time reminder to submit a review of your order for the review system we use, provided that you have given us your express consent pursuant to Art. 6(1)(a) GDPR during or after your order.

You may revoke your consent at any time by notifying the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook plugins using the Shariff solution

Additional customs clearance costs and/or import duties are not included in the price and must be borne by the customer.

Our website uses so-called social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

To increase the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins, but only as HTML links. This type of integration ensures that when you visit a page of our website containing such buttons, no connection to Facebook’s servers is established at that time.

When you click the button, a new browser window opens and takes you to Facebook’s page, where you can interact with the plugins, if applicable after entering your login details.

Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

For information about the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and privacy settings, please refer to Facebook’s privacy policy:

https://www.facebook.com/policy.php

9.2 Google+ plugins using the Shariff solution

Our website uses so-called social plugins (“plugins”) from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

To increase the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins, but only as HTML links. Through this type of integration, no connection to Google+ servers is established when a page of our website containing such buttons is accessed.

When you click the button, a new browser window opens and takes you to the Google+ page, where you can interact with the plugins, if applicable after entering your login details.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

For information regarding the purpose and scope of data collection and the further processing and use of data by Google, as well as your rights and options for protecting your privacy, please refer to Google’s privacy policy:

https://www.google.com/intl/de/policies/privacy/

9.3 Instagram plugin using the Shariff solution

Our website uses so-called social plugins (“plugins”) from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

To increase the protection of your data when visiting our website, these buttons are not integrated as unrestricted plugins, but only as HTML links. This type of integration ensures that when you access a page of our website containing such buttons, no connection to Instagram’s servers is established at that time.

When you click the button, a new browser window opens and takes you to Instagram’s page, where you can interact with the plugins, if applicable after entering your login details.

Instagram LLC, based in the USA, is certified under the US-EU Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

For information regarding the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your rights and privacy settings, please refer to Instagram’s privacy policy:

https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to display relevant advertisements to users, improve campaign performance reports, or prevent a user from seeing the same advertisements multiple times.

Using a cookie ID, Google records which advertisements are displayed in which browser and can thereby prevent them from being shown repeatedly.

Processing is carried out on the basis of our legitimate interest in optimally marketing our website pursuant to Art. 6(1)(f) GDPR.

In addition, DoubleClick can use cookie IDs to record conversions associated with ad requests. This may occur, for example, when a user sees a DoubleClick advertisement and later visits the advertiser’s website using the same browser and makes a purchase.

According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence over the extent and further use of the data collected by Google through the use of this tool and therefore inform you according to our current state of knowledge.

By integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on one of our advertisements.

If you are registered with a Google service, Google may associate the visit with your account. Even if you are not registered with Google or are not logged in, the provider may obtain and store your IP address.

If you wish to object to participation in this tracking process, you can disable conversion tracking cookies by configuring your browser to block cookies from the domain www.googleadservices.com:

https://www.google.de/settings/ads

This setting will be deleted if you delete your cookies.

Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info to obtain information about setting cookies and configure your preferences there.

Finally, you can configure your browser so that you are informed about the setting of cookies and can decide individually whether to accept them.

Please note that rejecting cookies may limit the functionality of the website.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

Further information about DoubleClick by Google’s privacy policy can be found at:

https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program “Google AdWords” and, as part of Google AdWords, Google LLC’s conversion tracking service, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

We use Google AdWords to draw attention to our attractive offers with the help of advertising materials (so-called Google AdWords) on external websites.

In relation to campaign data, we can determine how successful the individual advertising measures are.

We pursue the interest of displaying advertisements that are relevant to you, making our website more interesting for you, and achieving fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an advertisement placed by Google through AdWords.

Cookies are small text files stored on your computer system. These cookies generally expire after 30 days and are not used for personal identification.

If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the advertisement and was redirected to this page.

Each Google AdWords customer receives a different cookie. Cookies therefore cannot be tracked across the websites of AdWords customers.

The information obtained through the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking.

Customers receive information about the total number of users who clicked on their advertisement and were redirected to a page with a conversion-tracking tag. However, they do not receive information that could personally identify users.

If you do not wish to participate in tracking, you can block this use by disabling the Google conversion-tracking cookie via your internet browser settings. You will then no longer be included in conversion tracking statistics.

We use Google AdWords on the basis of our legitimate interest in targeted advertising pursuant to Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

Further information about Google’s privacy policy can be found at:

https://www.google.de/policies/privacy/

You can permanently disable cookies for advertising preferences by preventing them through the relevant browser settings or by downloading and installing the browser plugin available at:

https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if the use of cookies is disabled.

11) WEB ANALYTICS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

Google Analytics uses so-called cookies, text files that are stored on your computer and enable an analysis of your use of the website.

The information generated by the cookie about your use of the website, including your shortened IP address, is generally transferred to and stored on a Google server in the USA.

This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes direct identification of individuals.

Through this extension, your IP address is shortened by Google within member states of the European Union or in other states that are parties to the Agreement on the European Economic Area before being transmitted.

Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there.

In these exceptional cases, processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website and internet use.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent cookies from being stored by selecting the appropriate settings in your browser. However, please note that in this case you may not be able to use all functions of this website to their full extent.

You can also prevent Google from collecting and processing the data generated by the cookie relating to your use of the website, including your IP address, by downloading and installing the browser plugin available at:

https://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, instead of using the browser plugin or on browsers on mobile devices, you can click the relevant link to set an opt-out cookie that prevents Google Analytics from collecting data from this website in the future.

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the link again.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor traffic using a User-ID.

When a page is accessed for the first time, the user is assigned a unique, permanent and anonymized ID that can be used across devices.

This makes it possible to assign interaction data from different devices and sessions to a single user.

The User-ID does not contain personal data and does not transmit such data to Google.

You may object to the collection and storage of data via the User-ID at any time with effect for the future.

To do so, you must disable Google Analytics on all systems you use, for example in another browser or on your mobile device.

You can disable this using a browser plugin from Google:

https://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, instead of using the browser plugin or on mobile browsers, you can click the relevant link to set an opt-out cookie that prevents Google Analytics from collecting data from this website in the future.

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click the link again.

Further information about Universal Analytics can be found here:

https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING / REMARKETING / REFERRAL ADVERTISING

Facebook Custom Audience using the Pixel process

This website uses the “Facebook Pixel” from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

If explicit consent has been given, this allows users’ behavior to be tracked after they have seen or clicked on a Facebook advertisement.

This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help optimize future advertising measures.

The collected data is anonymous to us, meaning it does not allow us to draw conclusions about the identity of the users.

However, the data is stored and processed by Facebook, which means that it may be linked to the respective user profile, and Facebook may use the data for its own advertising purposes in accordance with Facebook’s data usage policy.

You can allow Facebook and its partners to display advertisements on and outside Facebook.

For these purposes, a cookie may also be stored on your computer.

These processing activities only take place after explicit consent has been given pursuant to Art. 6(1)(a) GDPR.

Consent to the use of the Facebook Pixel may only be given by users who are over 13 years old. If you are younger, please ask your parents or legal guardians for permission.

Facebook Inc., based in the USA, is certified under the US-EU Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

To disable the use of cookies on your computer, you can configure your internet browser so that cookies are no longer stored in the future or already stored cookies are deleted.

However, disabling all cookies may mean that some functions of our websites can no longer be performed.

You can also disable the use of cookies by third-party providers such as Facebook on the following website of the Digital Advertising Alliance:

https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses Google AdWords Remarketing features, through which we advertise this website in Google search results as well as on third-party websites.

The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising based on a pseudonymous cookie ID and the pages you have visited.

Processing is carried out on the basis of our legitimate interest in the optimal marketing of our website pursuant to Art. 6(1)(f) GDPR.

Further data processing only takes place if you have agreed with Google that your internet and app browsing history may be linked to your Google account and that information from your Google account may be used to personalize advertisements that you see on the web.

If you are logged into your Google account while visiting our website, Google uses your data together with Google Analytics data to create and define target groups for cross-device remarketing.

For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to create target groups.

You can permanently disable the setting of cookies for advertising preferences by downloading and installing the browser plugin available at:

https://www.google.com/settings/ads/onweb/

Alternatively, you can visit the Digital Advertising Alliance at www.aboutads.info and adjust your preferences there.

Finally, you can configure your browser so that you are informed when cookies are being set and can decide individually whether to accept them, or exclude the acceptance of cookies in certain cases or generally.

Please note that rejecting cookies may limit the functionality of the website.

Google LLC, based in the USA, is certified under the US-EU Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

Further information and Google’s privacy policy regarding advertising can be found here:

https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1

Applicable data protection law grants you comprehensive rights against the controller with regard to the processing of your personal data, including rights of access and intervention, which we inform you about below.

Right of access pursuant to Art. 15 GDPR:
You have, in particular, the right to obtain information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, where applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to be informed about which safeguards pursuant to Art. 46 GDPR exist for transfers of your data to third countries.

Right to rectification pursuant to Art. 16 GDPR:
You have the right to have inaccurate personal data concerning you corrected without undue delay and/or to have incomplete personal data stored by us completed.

Right to erasure pursuant to Art. 17 GDPR:
You have the right to request the deletion of your personal data if the conditions of Art. 17(1) GDPR are met. However, this right does not apply in particular if processing is necessary for exercising the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defense of legal claims.

Right to restriction of processing pursuant to Art. 18 GDPR:
You have the right to request restriction of the processing of your personal data for as long as the accuracy of the data contested by you is being verified, if you refuse the deletion of your data because of unlawful data processing and instead request restriction of processing, if you require your data for the establishment, exercise or defense of legal claims after we no longer need the data for the purposes for which it was collected, or if you have objected to processing for reasons relating to your particular situation, for as long as it has not yet been established whether our legitimate grounds override your interests.

Right to notification pursuant to Art. 19 GDPR:
If you have asserted your right to rectification, erasure or restriction of processing against the controller, the controller is obliged to inform all recipients to whom your personal data has been disclosed of this rectification, erasure or restriction, unless this proves impossible or involves disproportionate effort.

You have the right to be informed about these recipients.

Right to data portability pursuant to Art. 20 GDPR:
You have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format or to request that this data be transmitted to another controller, where technically feasible.

Right to withdraw consent pursuant to Art. 7(3) GDPR:
You have the right to withdraw any consent you have given to the processing of data at any time with effect for the future.

In the event of withdrawal, we will delete the affected data without delay unless further processing can be based on a legal basis that does not require consent.

Withdrawal of consent shall not affect the lawfulness of processing carried out on the basis of consent before withdrawal.

Right to lodge a complaint pursuant to Art. 77 GDPR:
If you believe that the processing of your personal data violates the GDPR, you have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work, or place of the alleged infringement.

13.2 RIGHT TO OBJECT

If we process your personal data as part of a balancing of interests on the basis of our overriding legitimate interest, you have the right at any time, for reasons arising from your particular situation, to object to this processing with effect for the future.

If you exercise your right to object, we will stop processing the affected data. However, further processing remains reserved if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.

If your personal data is processed by us for the purpose of direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising.

You may exercise your objection as described above.

If you exercise your right to object, we will stop processing your personal data for direct advertising purposes.

14) RETENTION PERIOD FOR PERSONAL DATA

The period for which personal data is stored is determined on the basis of the respective statutory retention period, such as commercial and tax retention periods.

After the expiry of the retention period, the corresponding data will routinely be deleted, provided that it is no longer required for the fulfillment of the contract or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.